The Iron Guru-Vince Gironda Store

Vince Gironda, known as The Iron Guru, was an innovative trainer who was lightyears ahead of his time. He was the trainer of champions like Larry Scott, Don Howorth, Mohamed Makkawy, Arnold Schwarzenegger, Kay Baxter, and countless others. Vince Gironda always believed in developing the physique as aesthetically as humanly possible and always doing it the natural way. He believed, "the human body is God's greatest creation, that its development should be maximized, but always with respect for the individual's skeletal and genetic potential." Vince shied away from artificial enhancement substances, like steroids, to build the natural physique and always encouraged his gym members to use natural nutrition to build the physique. Let's build your Wild Physique with Vince Gironda, The Iron Guru!

Vince's Gym Mottos

*NOTE: Handles and Ropes are made according to Pre-orders.


*IMPORTANT FOR SHIPPING: Please do NOT choose Media Mail or any type of Envelope if the following items are going to be purchased as they cannot be shipped using those options: Vince's Racing Dive Handle, Vince's Long Pull Handle and Vince's Tricep Rope Pull. These require box shipping.

Larry Scott

As the first crowned Mr. Olympia, Larry Scott was one of Vince's most famous bodybuilders. Mr. Scott was very dedicated to Vince and did not question Vince's methods because he knew they produced results faster than any other trainer at the time. Larry Scott is known for his Fabulous Delts and his famous Bicep/Tricep combination.

Gladys Portugues 

Considered by many to be one of the most beautiful competitors ever to enter the Ms. Olympia contest, Gladys Portugues epitomizes what a female physique should look like. Gladys trained at Vince's Gym and with the guidance of Vince and training partner  Mohamed Makkawy, she developed a fantastic physique with outstanding deltoid development that was most envied by competitors at the Ms. Olympia contest.

The Real Trainer to the Stars

Erik Estrada

As one of Vince's most generous and beloved actor trainees, Erik Estrada listened intensely and trained with purpose. 

Michael Landon 

Considered one of the "regular boys" at Vince's Gym, Michael Landon always trained with progressive techniques.

The Famous Routines at Vince's Gym

Vince Gironda was very ahead of his time when he advocated that bodybuilders should use their  Mind (Focused Concentration) if they wanted to become Champions.  Vince would say it was not enough to train, use natural nutrition or recuperation, one had to use the mind to succeed.  


The Iron Guru stated that he noticed something different that Champs were using in his gym that others were not using during their workouts, that was the Mental Aspect of the mind.  


Using the Mind when working out will help develop the physique faster and better because of the focused attention a bodybuilder puts into his exercises.

He would constantly tell me to "Connect The Mind to the Muscle" when doing any type of movement.  


So use your  Mind (Focused Attention) when working out.  Stay in The Present moment and don't let your mind wander when you are performing your exercises.  REMEMBER: "Connect The Mind To The Muscle"  -Vince Gironda.